We would like to welcome Francois Goulet to the Rodenstock team.  Francois is the Sales Territory Manager for Quebec.   Francois.Goulet@rodenstock.ca

I am pleased to announce that we have hired two new Lens Representatives at Rodenstock.  In keeping with our belief that lenses are very well represented by professional dispensers, we have hired Jaime Lovegrove, RO for Western Ontario and Vanessa Sapach, CCOA for BC.

Vanessa Sapach

Rodenstock Canada is pleased to announce that Vanessa Sapach, CCOA has been appointed as the new Lens Account Manager for British Columbia. Vanessa’s career as an Ophthalmic Dispenser has been based in the Kootenay’s for the past 9 years and she has left behind many satisfied customers that wish her well in her new job. Over the years, Vanessa has attended many continuing education seminars, as she believes that education is critical to growth in the optical field.

Ms Sapach has relocated to Vancouver where she will be closer to our many customers, and still within sight of the mountains. While in the Nelson area, she would spend her days off enjoying hiking in the mountains and playing third base on a couple local softball teams.

Vanessa is looking forward to meeting and working with Optometrists, Opticians and dispensers in the BC region. She is excited at the prospect of discussing and educating about Rodenstock Lens technology, and to showing how Rodenstock high-tech freeform lenses can benefit the customers in British Columbia.

Welcome Vanessa!

Vanessa can be reached at: 778-808-7166 or:
vanessa.sapach@rodenstock.ca

Jaime Lovegrove

Rodenstock Canada has a new Lens Representative in Ontario!

Jaime Lovegrove RO, has chosen to continue the family tradition, pursuing a career in the optical industry. Since graduating from Georgian College in 2007, Jaime has been working with a large Canadian eye care provider as a licensed optician, contact lens fitter and store manager. Heavily involved in new associate training and national PR ad campaigns, Jaime is passionate about educating the public on high quality eyewear products.

Before entering the optical industry, Jaime spent two years living in Southeast Asia teaching English and Science. Next on her travel agenda are the Galapagos Islands. These days when she isn’t working, Jaime enjoys spending her time reading, being outdoors and hanging out with friends and family.

Jaime can be reached at: 226-338-7372, or at jaime.lovegrove@rodenstock.ca

Rodenstock announces the release of the Manufaktur line, custom lenses for very high powers and occupational use. The power range in single vision is from –24.00 to +26.00, with prism available up to 25.00D. Multifocals are available with add powers up to +7.00, a rarity in the marketplace. The multifocals are also available with different amounts of prism in each segment, if required.

Occupational lenses are available in bifocal or trifocal versions. These lenses come in various designs, including trifocals with a large intermediate segment at the top, distance in the middle and a near segment at the bottom.  These are excellent for electricians, plumbers, pilots or any presbyope who needs to work at arm’s length above the standard position of gaze.

Scuba divers can now have their prescription fully corrected in regular or high index materials in the range of –10.00 to +10.00, with a cylinder of 6.00D.

These lenses are custom made, individually and by hand in Regen, Germany where they have over 130 yearsexperience creating excellent ophthalmic lenses. Extremely myopic and hyperopic patients, those with accommodative astigmatism or with specific occupational needs can be served by these unique lenses from Rodenstock.

Click Here to View the MANUFAKTUR Technical Sheet

Rodenstock is hosting two events in Canada at which eyecare professionals can meet, among other people, Randolf Rodenstock, member of the supervisory board of Rodenstock Group.

These two gatherings will be held in Calgary on June 21, at Sheraton Cavalier, and in Ottawa on June 23, at Marriott. Eyecare professionals who participate will hear Randolf Rodenstock speak about the development and the future of the optical industry in Canada. In addition to his duties at Rodenstock, Randolf Rodenstock is president of the Bavarian Business Association, in Munich, and the Employers Association of Bavarian Electrical and Metalworking Industries, in Munich, and member of the board of the Federal Association of German Industries.

Guests will also have the chance to hear Florian Zwink speak about the current state and future of digital technology. Florian Zwink is an optical engineer and technical advisor (laboratory and products) from Rodenstock GmbH. The evening will end with a discussion in the form of a Q&A period.

To participate in these events, contact Janet Babic, at babic@rodenstock.ca or at 780-660-6930 (for Calgary), or Martin Bell, at mbell@rodenstock.ca or at 647-238-1390 (for Ottawa).

Purchase 12 pair of Rodenstock Impression and/or MyView FreeForm lenses in a 2 month period and earn an iPad (16GB) for your office!

Show your clients the real difference between conventional lenses and Rodenstock FreeForm with the Rodenstock Lens Consulting App.

Increase your sales of Rodenstock FreeForm lenses by using the Rodenstock Lens Consulting App for the Apple iPad.  This App shows the clarity of Rodenstock Impression lenses in all viewing zones - even as you change the fitting parameters.

Click Here for More Information.

As part of the on-going restructuring plans for Canada, the Porsche Eyewear line will be distributed by Tuscany Eyewear from the US, effective February 1st, 2011.

Rodenstock Canada’s future long-term plans is to focus on lenses both in our semi-finished and premium digital free form lines.

Any warranty issues for Porsche will be addressed by your new distributor Tuscany Eyewear.

We thank you for your understanding and your support for the Porsche brand.

Kind regards,

Jeremy Carvalho
Managing Director

The world’s first spectacle lens consultation on the iPad
The app provides an illustrative demonstration of the differences and benefits of different Rodenstock products - from the conventional to the individual and from single-vision to progressive lenses. The app offers two different areas with a total of 5 modules: Without registration: Express Consulting, Professional Guide, Rodenstock website and the area “About us”. For registered users: Professional Consulting.

Express Consulting
Two progressive lenses of different categories can be compared with one another fast and simply. The optical differences in performance of the lenses are thus made clear. Detailed information on the products accompanies the illustrations.

Professional Consulting
Thanks to the clear design of the module, different single-vision or progressive lenses can be compared with one another simply and impressively and their differences are thus made clear. Rodenstock Professional Consulting is an ideal assistant for the optician’s consultation. The individual parameters for the lens selection such as pupillary distance, corneal vertex distance, pantoscopic tilt and face form angle can be set for an impressive consultation.

Both consulting modules include a 3D animation to help the optician demonstrate the individual parameters to the customer in an understandable manner.Professional Guide is a film providing a brief overview of the options available in the Professional Consulting module.

Click Here to Download the App >>

Dear Customers,

As you have probably heard Bjorn has resigned as Managing Director and I have replaced him in this role effective January 1st, 2011.

In addition, Martin Bell has been promoted to National Sales and Marketing Manager and together with Janet Babic, our Regional West Sales Representative, will be servicing our customer base.

We look forward to working with you this year and wish you all the best for 2011.

If you have any questions, please contact me at 1-800-387-7750 ext. 2222.
Kind regards,

Jeremy Carvalho
Managing Director

Rodenstock has taken a pioneering role in the extremely demanding segment of progressive lenses produced from front surface finished blanks.

The new Progressiv PureLife® progressive lens continues this tradition by offering optimum properties built on years of experience in the individual lens market. This new lens can be processed by your local laboratory with very short lead times and will again give us a new competitive edge in a market place that is dominated by outrageous claims and marketing jargon.

Progressiv PureLife® makes it possible to have brilliantly clear vision from far away to close up, and achieves very high reading efficiency thanks to the “Retina Focus Principle”. Large, optimized fields of vision ensure smooth vision and a very short adaptation time.

Over the years Rodenstock has been gathering fitting data through their individual lens program and has now developed a new standard that is exclusively being used in our lens design. Rodenstock develops all progressive lenses according to their unique design philosophy, which is based on the “Perfect Balance Principle”, which has redefined the current market differentiation between soft and hard progressive designs. The positive properties of both design principles are combined and the balance is achieved. Progressiv PureLife® provides a guaranteed optimum field of vision, optimum binocular properties, and optimum dynamic vision.